Now I’ve seen the children’s cereals that promote health and they say that you should do this, that, and the other things. They even provide their own little websites with games in the case of Lucky Charms. But let’s face facts, these cereals are not healthy, especially those like Captain Crunch and Lucky Charms. So as parents, don’t even begin to fool yourself. They are meant to be entertaining, have little cartoon characters, draw kids in, in general terms.

And frankly, as far as the little internet sites go, again not that constructive. These kids are then spending time on the computer sitting around instead of playing with more interactive toys and basically getting more movement and exercise. Kids in some ways are becoming far more likely to use these methods of action, and it’s definitely not helping the obesity epidemic. Now when I was a kid, they were already doing it. They had little prizes and toys in the box, which we would dump out the whole box to get, not actually eating it coincidentally, they had little cartoons, activities on the back of the box. But we didn’t really have the internet so much. We thought the mac we got as kids to play Carmen San Diego was this huge deal. So it was different to say the least. But cereals like that are not necessarily nor have they ever been so great.